Objective
Develop branding for a tea line called Oasis and create packaging that can compete with brands like Tazo and Honest T.

Execution
This line of modern takes on traditional teas uses rich colors, modern illustrations and clean type to invite customers to let their taste buds travel to some of the most beautiful places in the world. Each of the illustrated labels gives a preview of the tea’s flavor profile: The earthy greens of a Japanese garden for mint matcha, the richness of an African rooibos, and the mountain breeze of fresh guayusa.

Balancing modernity with a custom, monochrome look down to the glass this line is sure to stand out to shoppers.