Objective
Create a food truck that will stand out on the busy streets of Washington D.C.

Execution
A new food truck is introducing New York style pizza cones to DC street-food. Pizza Cones may be unusual but classic pizza rolled into an easy-to-hold cone allows for great fillings and maximum cheesiness. The Melt rolls out its promise of ooey gooey goodness with an appetite provoking orange combined with retro touches. A bold off-beat typeface captures the essences of the product while a sticker-style illustration ensure the image pops.