Objective
Create a luxury brand and product line.

The Line
Shaed’s Camellia skincare line is made up of clean anti-redness camellia products.

Execution
To give customers a clean high-end skincare line, I combined a soothing blue, elegant type and silver accents. Heavy packaging and metallic patterns bring a luxe feel to the products while standing apart on the shelf. A calming blue and clear bottles emphasize Shaed’s dedication to providing customers with a clean product that will reduce irritation to the skin.