Brief
Choose a song and create an event and branding that embodies the meaning.

The Song and Event
The song "Just Fine" by Mary J. Blige is an energetic tune that encourages listeners to be strong, confident, positive and true to themselves. I chose to brand a hair exposition where attendees could explore vendors, talk to stylists and listen to speakers on the main stage in order to feel fully confident in their hairstyle.

Execution
To provide JustFine attendees with an environment in which to embrace their self-confidence and individuality I utilized bright colors, bold type and color-blocked illustrations. This bold graphic approach invites patrons to celebrate their unique hair types and styles as they talk to experts and professionals from all parts of the hair industry.