Brief
Create and execute brand and collateral for the 2019 Mid-Atlantic Chapter IIDA Breaking Boundaries event. The event theme name is Loving the Earth and branding must be focused around sustainability. A variety of conservationists are invited to speak so the brand must capture a spectrum of conservation types. Douron is hosting so it would be nice, but not necessary, to include a visual reference to our branding.

Execution
To maximize the experience for the people at this event I chose to lean into scale to create a bold, graphic environment with shapes reminiscent of the nature patrons were gathered to celebrate and defend. A heart as a reoccurring container invokes the passion and love that conservationists have for their field and allows the system to be used and scaled for the smallest of applications, to the largest. Developing several icons with scenes and colors representing the spectrum of conservation allowed guests to identify themselves and their passions within the branding while also calling back to Douron’s brand colors.